A cohesive suite of digital templates was developed for Camper & Nicholsons to support their ongoing content strategy across social media, newsletters, and advertising. The goal was to ensure consistency while allowing flexibility across different types of content — always staying true to the brand’s refined and elegant identity.

The system includes adaptable Instagram post templates for various categories such as yachts for sale, charter listings, destinations, and lifestyle. Seasonal assets were also created, including a Christmas card and an Advent calendar for Instagram, helping the brand engage its audience with warmth and sophistication during the holidays.