Halpern’s New York is a community-focused brand extension of The Halpern Team, aiming to connect more deeply with local residents beyond real estate listings. Created in collaboration with Daniel Arenas, the identity blends retro NYC signage with handwritten touches and a warm, gritty color palette.

At its core is a compact zine featuring hyperlocal content, like the Nolita edition, paired with a digital newsletter, social posts, posters, and merch, bringing real estate into everyday culture with authenticity and charm.