The brand manual for OVO, developed in collaboration with TRIPTK New York, captures the sleek, modern, and effortlessly cool essence of the fashion label. Styled more like a street-savvy fashion publication than a traditional brand guide, the manual blends editorial aesthetics with functional clarity.

Bold typography, striking visual layouts, and immersive imagery reflect OVO’s streetstyle roots and aspirational edge, while clearly outlining the brand’s visual system, tone of voice, and design principles. It’s a document that not only guides, but inspires, designed to feel as collectible and iconic as the brand itself.