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Volume Up: The Identity of Official Status
Project type
Brand Design
Client
Official Status
Location
USA
Official Status is a fresh Miami-based label blending street style with the pulse of Latin trap and hip hop. With a fast-turnaround brief, the brand identity was designed to feel immediate, sleek, and sound-driven. The logotype is minimal yet distinctive, featuring a stylized volume knob embedded in the letter “O,” hinting at control, power, and rhythm.
The aesthetic is predominantly black and white, with subtle accents used sparingly for maximum impact. Graphic elements include layered thin lines and frequency-like patterns, evoking movement and sonic energy while keeping the look dark, cool, and rooted in street culture. It’s a visual system that feels both underground and intentional, like a beat you don’t just hear, but feel.









